The first Chinese-built Camry’s rolled off the production line at Toyota’s new plant in Guangzhou, China today.
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The new US$475m plant is a joint venture with Guanghzou Automobile and is located in the outskirts of Guangzhou in a district called Nansha.
A line-off ceremony held too was attended by around 1,400 people including Toyota Motor Corporation President Katsuaki Watanabe.
The plant employs 2,100 people and has an annual capacity of 100,000 units on a single shift basis. Toyota is planning to move to two shifts in the near future. Guangzhou Toyota plans to build around 50,000 units this year.
The Chinese-built Camry features the AZ engine made by Guangqi Toyota Engine Co., Ltd. (GTE).
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By GlobalDataThe start of Camry production brings Toyota’s production capacity in China up to that of Nissan and Honda. Until now Toyota has lagged its competitors in China.
The Camry will be priced at 197,800 yuan and 269,800 yuan (US$24,670-$33,650) each, slightly cheaper than the Honda Accord. Sales will be through a separate sales channel operated by Guangzhou Toyota with 116 outlets distinct from the Toyota sales network that is operated in partnership with FAW. The two networks are expected to help Toyota reach its sales target of 300,000 cars this year, up from 183,000 sold in 2005.
