Toyota officials have said the automaker and its two local joint venture partners are on track to sell 900,000 vehicles in China this year, despite a 3.5% year on year fall in its China sales last month.

A senior executive and a midlevel official, speaking separately with Reuters on condition of anonymity, said a dominant view inside Toyota’s sales unit in China is that the company should be able to meet the sales objective for the year, as sales momentum should pick up in the second half of the year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Toyota, which operates joint ventures in China with FAW and Guangzhou Automobile Group, is aiming to sell 900,000 vehicles in China this year, up 7.1% from 2012.

Toyota said on Thursday (1 August) the JVs sold about 75,600 automobiles in China in July, down 3.5% year on year.

That followed a 9% year on year increase in June and a 0.3% rise in May.

In the first seven months of this year, Toyota sold about 492,500 vehicles, down 5.4%.

The data reaffirmed a slow but steady comeback by Toyota from the sales crisis that has battered its sales in the wake of a row between Beijing and Tokyo over disputed islands in the East China Sea, Reuters noted.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact