Tata Motor subsidiary Jaguar Land Rover (JLR) has opened a technical academy in Beijing at a ceremony attended by UK Prime Minister David Cameron.
The ceremony took place during a UK trade delegation visit to the country.
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Jaguar Land Rover CEO, Dr. Ralf Speth joined the Prime Minister and a delegation of UK ministers and business leaders on a four day trade mission as a leading representative of the UK’s automotive industry.
Dr Speth said that China is a key territory for Jaguar Land Rover. “Our Chinese National Sales Company (NSC) was established in 2010 and since that time we have seen the expansion of our dealer network… it is therefore vital that we invest in the skills and training necessary to support our two great premium brands and provide our discerning Chinese customers with unrivalled quality and customer experiences.”
The Training Academy in Beijing is the second such JLR facility to open in China and will shortly be complemented by a new Academy in Guangzhou. JLR says these centres will see more than 10,500 technicians, sales consultants and service representatives trained to work across its 223 authorised dealers in more than 90 cities across China.
To further support its Chinese consumer base, Jaguar Land Rover has established a joint venture company with Chery Automobile Company Ltd representing an investment of RMB 10.9bn (circa GBP1bn). The JV, which will be operational in 2014, is based at Changshu, in the Jiangshu Province and will harness the expertise of the respective companies to produce bespoke vehicles tailored specifically for the Chinese market, JLR says.
The British premier also used the trip to call for closer trade ties between China and the EU.
