Rolls-Royce has opened its sixth greater China showroom in Hangzhou, in the commercial area of the city, opposite a tourist attraction known as the West Lake.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


With floor space of over 400 sqm, it can accommodate up to four cars. The other showrooms are in Beijing, Chengdu, Guangzhou, Hong Kong and Shanghai.


R-R CEO Tom Purves said: “This latest milestone is the first of several showroom openings which we announced in our Asia Pacific expansion plan at AutoChina 2008 in Beijing, earlier this year.”


He also launched the Phantom Coupé in Hangzhou, the brand’s new ‘conquest car’ – nearly two-thirds of customers worldwide have not owned a Rolls-Royce before.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact