Nissan Motor Co has opened a design office in Shanghai in a new effort to make its products more suitable for the Chinese car market, the China Daily reported.

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Citing Nissan senior vice president and chief designer Shiro Nakamura, the newspaper said that the new office will conduct design research for the China market and work with the company’s local suppliers.


“China is an emerging car market and we hope to learn the habits of customers here through this design office,” the newspaper quoted Nakamura as saying.


“Hatchbacks and small cars are increasingly popular in China and this trend will continue,” he added.


The Shanghai facility, which opened on Friday, is Nissan’s eighth worldwide, the newspaper said.

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