Nissan Motor’s China venture has raised its 2012 sales target by 50% to 1.5m vehicles, a senior executive said on Monday, as it keeps raising capacity there.
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Nissan, a relative new comer in China, has been accelerating its expansions in the country along with partner Dongfeng Motor Group, a major Chinese state auto group, Reuters noted.
In the first 10 months, Dongfeng Motor, Nissan’s tie-up with Dongfeng, sold more than 1m vehicles, two years ahead of its target, Kimiyasu Nakamura, president of DFL, told the news agency in Beijing.
“Our previous goal was to sell 1m vehicles in 2012, but we achieved that already. Our new target for that year is now 1.5m vehicles,” said Nakamura.
From 2011 to 2012, Nissan will roll out at least 10 new models, including Venucia, a new car brand DFL unveiled in September.
Venucia is the latest proprietary brand to emerge from Chinese ventures partly held by foreign automakers, as local manufacturers seek to put their own stamp on the fastest growing major auto market.
In the first three quarters, Honda Motor sold 475,643 vehicles, while Toyota Motor reported a tally of 582,000 units. That compared with DFL’s sales of 952,278 vehicles during the period.
Eventually, Nissan would like to take 10% of the China market, nearly double its current share of about 6%, chief executive Carlos Ghosn said during a recent China tour.
