Maserati plans to upgrade parts distribution in China to improve its aftersales service image.
“We are looking at ways to make our parts supply more robust and faster than it has ever been in the past,” Christian Gobber, managing director of Maserati Greater China, told the Wall Street Journal (WSJ).
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Planned higher news car sales means customers will expect service levels “more in line” with leading German luxury carmakers and strengthening distribution would get spare parts to outlets faster, Gobber said.
Maserati has a third party managed distribution centre in Shanghai but expanded distribution could involve setting up a company owned centre that would also serve other Asian markets such as Japan and South Korea, he said.
The plans was still in the “study phase.” A similar setup operates in the US, he added.
