Great Wall Motors’ Haval division has begun selling the H9, the brand’s largest model yet. Haval, once known as Hover, also makes China’s best selling SUV, the H6.
The body-on-frame H9 is similar in size to the Toyota Land Cruiser/Prado. It has seven seats and a standard turbocharged 2.0-litre four-cylinder petrol engine and six-speed automatic gearbox. A 3.0-litre V6 and an eight-speed automatic are due to be added from the fourth quarter of 2015.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
While rival domestic brand Geely had one model in the top ten selling sedans list for October, GWM’s best performing car was ranked 66th. By contrast, the Haval H6 swept all before it in the SUV segments thanks to 30,373 sales last month. That was not only almost 10,000 more than the second placed Shanghai Volkswagen Tiguan (20,119), but double the sales rate of the Dongfeng Honda CR-V which ranked third (14,148).
Haval is on a roll in China, the smaller H2 SUV grabbing fifth place on the October best selling SUVs list, its 11,678 placing it 888 units behind the Chery Tiggo 3. The H5 did not fare quite so well, its total was just 3,473, giving it 41st position.
In the first ten months of 2014, 319,736 Haval SUVs were sold, a 43% year on year surge. Of that total, 253,465 units were the H6. In early 2015, GWM will be celebrating the twelfth straight year as China’s most successful SUV brand.
Russia is a rising market for the brand and it will soon be launched in another country where both buyers of SUVs and local conditions can be extremely demanding. The tagline for the ad campaign in Australia will be ‘Haval: Have It All’.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
