China’s FAW Group Corporation (CFGC) has said that its subsidiary FAW Car Co., Ltd will be in charge of the Hongqi own brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A SinoCast report says that FAW Group will hold a strategic seminar in June 2008 to work out ways to promote its self-developed brands. After the meeting, the future of Hongqi and other strategic matters will be fixed, the report said.


The Hongqi brand was formerly operated by a business division of FAW Car and controlled by FAW Group. After the adjustment, FAW Car will take control of the brand, which will speed up development of new products, the report said.


FAW Group planned in 2007 to invest CNY13bn in self-developed brand R&D and technological innovation by 2015, with quite a large part earmarked for the Hongqi brand. The listed company is busy setting up independent sales channel for the brand, the report added.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact