Cooper Tire Asia has formally dedicated its new Asia Technical Centre (ATC) in Kunshan, China, which is also the site of the Cooper Kunshan Tire (CKT) manufacturing plant, around 30 miles from Shanghai.
The ATC was relocated to Kunshan from Shanghai to a new facility constructed for Cooper’s research and development activities, as well as staff of 65 material scientists and tyre engineers.
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“The new Asia Technical Center is a key investment to support our growth in China and throughout Asia,” said Cooper Asia VP and general manager, Allen Tsaur.
“Our two strategic focus areas for Asia are passenger/truck tire growth and continued expansion of our successful work within the original equipment (OE) market.
“Working with OEs such as Great Wall and BAIC, ultimately translates to consumer demand for replacement tyres and it is the best way to continue to grow our brand as we simultaneously expand distribution points to serve consumers throughout Asia.”
