China Industry Daily News reports that BMW has introduced its BMW 1 Series in China with a starting price at CNY273,000.
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BMW sold some 62,000 vehicles in China last year (including Hong Kong and Taiwan) and made some 32,800 vehicles at the plant in Shenyang. The company expects to make around 45,000 cars in China this year.
The 62,000-unit sales total for China in 2007 was 37% ahead of the previous year.
The BMW-Brilliance plant makes BMW’s 3 Series and 5 Series models and last year’s 32,800-unit output total included 21,200 units of an extended version of the 5 Series that is only manufactured at Shenyang and is intended solely for the Chinese market.
As part of its sales push BMW will expand its dealerships from last year’s 90 to 120 outlets by the end of the year.
