Chery Automobile has unveiled a new corporate logo.

The logo is oval in shape with a three dimensional triangle at its centre, according to Car News China. Chery said the three sides of the triangle symbolised the three core values of the company, development, quality and technology. All new Chery vehicles will feature the new logo, but the company has not specified whether the cars currently in production will also include it.

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Chery’s previous logo included an ‘A’ instead of the new logo’s triangle. The ‘A’ stood for ‘Anhui’, the Chinese province where Chery is based.

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