Electric carmaker BYD debuted a new luxury sedan model at the weekend as part of the company's efforts to shift its focus away from the competitive low-end car market.
Electric carmaker BYD debuted a new luxury sedan model at the weekend as part of the company’s efforts to shift its focus away from the competitive low-end car market.
The G61.5TID DCT sedan is a high-end flagship vehicle powered by the company’s proprietary technology. Company sources said BYD is shifting its priority from budget vehicles to mid-range cars.
BYD, which is based in Shenzhen, saw its profits fall 45% in 2011. The company said that its profitability might continue to be jeopardised by the dampening of its rechargeable battery and solar businesses.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.