Brilliance Auto has said it has shipped its first BS6 mid-sized sedans to Germany.
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The 270 sedans accepted by HSO Motors Europe, Brilliance’s importer for Europe, received a three-star rating in a crash test this year by IDIADA, an official test house with the European New Car Assessment Programme, the company said in a statement,
Brilliance, parent of Brilliance China Automotive Holdings, secured a deal in 2006 to sell 158,000 sedans to Europe over the next five years.
It says it has lined up import companies serving 17 European countries, including Germany, home turf of Europe’s largest automaker, Volkswagen AG, as well as Switzerland, France and Spain, with 700 non-exclusive dealers.
HSO Motors CEO Hans-Ulrich Sachs said in March that he envisaged reaching annual sales of 200,000 Brilliance cars a year within 10 years, targeting mostly middle-income consumers.
Brilliance is also BMW’s Chinese partner.
