BMW is to show an i3 concept at next week’s CES Show which it claims has an interior with the relaxed feel of a boutique hotel.
BMW says the design delivers a ‘mobility experience tailored entirely to the passenger’s individual needs’.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
To achieve this, BMW says a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) with the aim of creating an inviting space ‘with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting’.
This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.
The BMW i3 Urban Suite is also underpinned by a ‘holistic approach’ to making responsible use of resources, encompassing the powertrain with zero local emissions, the careful selection of materials and the production processes involved. Fabrics containing recycled materials therefore come together with certified wood and olive-tanned leather, while the floor mats are made from recyclable materials that can be fed back into the materials cycle, as per circular economy principles, BMW says.
In preparation for the CES, a fleet of standard BMW i3 cars were converted into Urban Suites in Munich then brought to Las Vegas, where they can also be seen on the city’s streets. Indeed, anyone wishing to be chauffeur-driven to their desired destination can use a special app to order one of the BMW i3 Urban Suites.
BMW maintains that the car will offer its passenger a ‘first-hand experience of the BMW Group’s innovative and sustainable mobility concept, while clearly demonstrating that luxury travel in the future will have nothing to do with vehicle size.’
Comprehensive information on all elements of the vehicle will be available when the show opens on 7 January.
