Canadian car sales in February were “all over the road” on Tuesday as two of North America’s Big Three manufacturers posted steep declines, while Toyota Canada stayed on course with the largest gain, Reuters reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Toyota Canada reportedly managed to steer clear of general industry weakness, leading the pack with a 1.2% increase in sales of cars and light trucks, which include sport utility vehicles and minivans, to move 9,826 vehicles off dealer forecourts in February.


Reuters said General Motors of Canada scraped out a 0.4% increase in sales to shift 26,623 cars and light trucks in February, compared with 26,516 last year.


But DaimlerChrysler Canada saw a 20% drop in combined vehicle sales to 12,713 in February, compared with 15,887 last year, the report noted.


Ford of Canada reportedly sold 14,884 cars and light trucks in February, down 14.6% from 17,437 vehicles in the same period last year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact