North American production of the all-new 2011 Buick Regal was today confirmed for GM’s Oshawa, Ontario, car assembly plant beginning in the first quarter of 2011.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new Regal is a midsize sport sedan based on the European Opel Insignia.


“The new Regal gives Buick a modern performance sedan and its production here in Oshawa is terrific news for our employees, the CAW, dealers and suppliers,” said Arturo Elias, president, General Motors of Canada.


The Regal follows the Chevrolet Camaro and Equinox and the GMC Terrain as the fourth new vehicle in the production commitment that was part of the agreement with the Canadian and Ontario governments.  A fifth vehicle will be named at a later date.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact