The Canadian Press reports that the Big Three Canadian car makers’ share of the new vehicle market is shrinking fast as ScotiaBank figures showed that foreign-based manufacturers captured a record 45% last month.

As recently as the mid-1990s, the Big Three had 75% of the Canadian market but ScotiaBank says European makers are eating away at the domestics’ share of the high-end market.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It adds South Korean manufacturers are doing the same at the bottom end of the price range.

ScotiaBank says GM, Ford, and Chrysler are in danger of losing even more market share over the next five years as foreign makers are scheduled to release twice as many new models as the Big Three, the report said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact