Leading automotive purchasing site reveals Ford Focus now in demand among Canadian online car buyers
Autobytel.ca today announced its top 10 most requested new vehicles in Canada for the first half of 2000, with the Ford Focus making a strong first appearance on the list. As Canada’s premier national service for researching and purchasing vehicles online, and with a
strong and expanding network of Accredited Dealers, Autobytel.ca’s semi-annual top 10 report provides a clear picture of Canadian online consumer preferences for new cars.
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“Although SUVs are one of the top selling categories of new vehicles in North America, our latest semi-annual top 10 list indicates that Internet shoppers continue to prefer mid-size cars,” says Richard Wannenmacher, Director, International Operations, Autobytel.com.
“It’s no surprise that the popularity of the Ford Focus carried over to our Canadian online customers, but we were particularly impressed that it made its initial landing in the top five of our list.”
The top 10 cars requested through Autobytel.ca in the first half of 2000 included models from Honda, Volkswagen, Ford, Toyota, and Mazda. In order, those models are:
1. Honda Civic
2. Volkswagen Jetta
3. Honda Accord
4. Honda Odyssey
5. Ford Focus
6. Toyota Corolla
7. Toyota Camry
8. Mazda Protégé
9. Ford Windstar
10. Volkswagen Golf
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By GlobalDataAccording to a CommerceNet and Neilson Media Research report, of the 92 million Internet users in North America in 1999 (or 2 out of 5 people), 18 million of them shopped for cars and car parts online in 1999. A recent J.D. Power & Associates study reports that these car buyers are purchasing via the Internet because they are tired of haggling and would prefer to purchase online.
“The Autobytel.ca model is designed to provide car dealers with an
effective way to answer the needs of the ever-growing Internet consumer group,” adds Wannenmacher.
Beginning next week, Autobytel.ca will introduce a regular top ten list of its most requested cars to their web-site. Each week, the list will be updated and can be accessed on the Top Ten Centre page. Autobytel.ca will continue to compile and publish its semi-annual top ten list of most requested vehicles.
