Ford was the top-selling automaker in Canada last month, for the first time in over 50 years, after selling 27,408 units, up 24.6% year on year and the first such increase in 2009.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ford of Canada said it had also increased market share for eight consecutive months with seven new vehicles launching this year.
“This is a historic day for Ford in Canada,” said president and CEO David Mondragon.
The automaker said it hoped to keep the momentum going with an ’employee pricing’ promotion that started on 1 July and runs to 31 August – it applies to most 2009 and 2010 vehicles.
Meanwhile, usual market leader General Motors of Canada posted a 31% fall to 22,334 units for June.
“Our June performance reflects the overall softness in Canadian auto sales, but the [locally]-built Chevrolet Impala had a strong month, increasing sales by 30.2%,” said sales and marketing chief Marc Comeau.
He said the also Canadian-built Chevy Equinox due out this month was expected to be “a strong performer delivering the best highway fuel consumption of any vehicle in its segment.”
Sales of the Buick Enclave crossover were up 14%.
