Bridgestone Americas has ploughed an unspecified amount of finance into ClearMotion, a venture-backed technology company developing road sensing software and hardware.

“Bridgestone has a long history of engineering tyre and mobility solutions and investing in ClearMotion is an opportunity to expand a technology area said Bridgestone Americas COO Bill Thompson.

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“We will be working with ClearMotion not only to advance the future of the digital, connected, autonomous car, but also to leverage our leadership in tyre, anti-vibration and air spring technology in order to deliver ride comfort, safety and mobility solutions.”

ClearMotion, which designs and builds digital motion control systems, has developed technology called proactive ride. The system, with its proprietary software algorithms, makes traditional dampers intelligent and responsive, delivering improvements in comfort, performance and safety.

“We want to improve the quality of time in cars,” said Shakeel Avadhany, ClearMotion’s CEO and co-founder, Shakeel Avadhany. “Innovation coming online now will change how we spend time on the road.

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“ClearMotion delivers previously unachievable levels of comfort and safety combined with handling abilities beyond that of today’s sports cars. The vision for autonomy is to enable productivity on the road, but this is only achievable with a stable, comfortable ride.”

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Bridgestone, the world’s largest tyre and rubber company, offers a range of anti-vibration technologies through its Firestone Industrial Products business.