TRW says it is the only major steering manufacturer to produce an advanced electric steering system locally in Brazil.
It claims the system delivers significant cost advantages and emissions & fuel economy improvements for its South American customers.
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“With the launch of electric steering for Ford’s Ecosport and Fiesta models, TRW is bringing clear cost and environmental benefits to automakers in South America,” said Peter Lake, executive vice president, sales and business development. “All other major steering manufacturers are importing electric steering systems, and local supply of these systems brings distinct cost advantages.”
Meeting increasingly stringent requirements for greenhouse gas emissions reduction – increasingly enforced by South American governments – is another big advantage of electric steering, TRW claims.
