Brazilian vehicle sales plunged 31% in September from a record-breaking August as the effect of extended tax breaks wore off for consumers.

Sales of cars and light trucks were also down 8% year on year, dealer association Fenabrave told Reuters.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The flagging sales reflect the diminishing returns of tax incentives announced in May. Originally due to expire in August, they have since been extended to the end of October to bolster an emerging economic recovery, the report noted.

Expectations that the tax breaks would end in August led to a rush of promotions, helping to set an all-time monthly sales record but potentially reducing demand in September.

Fenabrave said 288,100 cars, light commercial vehicles, buses and trucks were registered in September. Its data showed 2.79m vehicles were registered year to date, up 4% year on year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact