Launched on 24 May in São Paulo, the Brazilian-built C3 Picasso shows the good job the local PSA Peugeot Citroën Design Centre in the same city did updating the model for this market.
The ‘adventure’ Latin America-only Aircross version was introduced eight months ago.
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Citroën kept the Picasso name for the conventional version which differs from the European model with a nose and tail restyle and a unique dashboard and instrument cluster with five air outlets to improve cabin airflow.
Citroen said some 1,000 items were changed if the Aircross is included.
The French make expects to break the 100,000-unit sales mark in Brazil for the first time this year as it enjoys growth above the market average. In the first four months of this year it climbed ahead of Toyota and Peugeot.
“Citroen beats Peugeot only in Brazil and Spain,” local Citroën chairman Ivan Segal said.
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By GlobalDataCarlos Gomes, who runs PSA for Latin America, revealed that both brands will launch 15 new products between 2010 and 2014 (imports included). To date five are already in: Peugeot’s 408, Hogar (pickup) and 3008; Citroën’s Aircross and C3 Picasso.
Basic platforms will trim down from four to just two: compacts in Brazil, mid-size in Argentina. A new round of investments will be announced in 2012.
