BMW is homing in on the state of Santa Catarina in Brazil as the site for its first Latin American factory, according to Reuters.

Sources have told the news agency that talks with Brazil’s state governments are likely to conclude by the end of February. BMW is leaning toward the southern state which is home to one major port and renowned for its agriculture and manufacturing wealth.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Sources also told Reuters that the new plant would make three BMW models and one Mini variant.

The German carmaker was expected to make a final decision on a plant in Brazil late last year but steep tax increases on cars with more than 35% imported parts have delayed the process.

Late last year BMW’s chief executive in Brazil, Jorg Henning Dornbusch, said the company was in talks with the federal government to grant BMW a partial exception from the tax increase due to its investment plans in the country.

BMW sales in Brazil jumped 42% last year to 12,074 vehicles.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact