BMW Group has announced it has signed a new partnership agreement with Momenta, a Chinese driver-assist (ADAS) technology company, to co-develop advanced driver assistance solutions specifically for the Chinese market.
The German automaker confirmed the deal will allow it to expand “its footprint in China’s digital innovation landscape,” allowing it to expand its technology portfolio in China. The collaboration will initially focus on developing and integrating systems for the Neue Klasse.
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BMW said the partnership will build on its driving philosophy of “combining Intelligent Interaction, Control and ADAS for the maximum benefit of the driver in all situations.” It will focus on software development and integration specifically for Chinese road networks, traffic conditions and user expectations, using advanced AI algorithms and data-driven development methods.
Dr Mihiar Ayoubi, senior vice president of BMW’s Driving Experience division, said in a statement: “This collaboration between partners sharing the same mindset, will enable us to offer our customers in China a very unique automated driving experience. We are combining 20+ years of pioneering safety with locally trained driving knowledge and state of the art Chinese AI technologies.”
Sean Green, CEO of BMW Group Region China, added: “This expands BMW’s collaboration with Chinese tech players from digital ecosystems and AI-based user interaction into the realm of the ADAS domain.”
