The BMW Group has reached an electromobility milestone and delivered half a million electrified cars to customers worldwide.
Sebastian Mackensen, BMW Group Senior Vice President Market Germany, handed over the keys to a very special BMW 330e to its future owner at BMW Welt.
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“Half a million vehicles is the best proof: Our broad range of electrified vehicles is meeting exact customer needs. Now, we are stepping up the pace significantly: We aim to have one million electrified vehicles on the roads within two years. This is our contribution towards effective climate protection,” said Oliver Zipse, Chairman of the Board of Management
e-vehicle product offensive
Next year, the BMW X3 will become the first BMW Group vehicle available with four different drive train variants: efficient diesel, petrol, plug-in hybrid and pure electric. The biggest market for the pure electric BMW iX3 is China, where it will also be produced for the global market. BMW says the iX3 will be the first to benefit from the ground-breaking fifth generation of its ‘highly efficient BMW electric drive trains, which provide a new balance between range and battery size’. The key, it says, lies in making the drive train substantially more efficient. BMW’s technology flagship, the BMW iNEXT – which will also be available from 2021 – will combine electromobility with highly automated driving. The fully electric BMW iNEXT will be produced on the same assembly line in Dingolfing as vehicles with combustion engines and plug-in hybrids.This will be followed in 2021 by the BMW i4, a pure electric Gran Coupé in the premium mid-size segment with strong emotional appeal. The BMW i4 will be produced at the main plant in Munich.
The BMW Group’s electrified model line-up has also been joined by a further pure electric vehicle, the MINI Electric. BMW says the more than 90,000 registered prospects indicate the high level of customer interest in the first pure electric MINI.
Ambitious goals for electrified vehicle sales
With 12 electrified vehicles currently, the BMW Group is one of the world’s leading providers of electric mobility. The company has been the market leader for electrified vehicles in Germany since 2016 and also occupies a leading position in Europe and worldwide. The company has formulated clear goals for sales of electrified vehicles for the years ahead: A quarter of all vehicles sold in Europe should be electrified by 2021. This should reach a third by 2025 and half in 2030, BMW says.
“We already offer an electrified drive train variant for most of our model line-up – from MINI to the BMW 7 Series. Our customers get to choose: Not just their preferred model, but also the drive train that suits them best,” explained Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “This is the diversity our customers want and that can best meet their individual mobility needs.”
