BMW Group UK has rolled out a pay monthly service plan for sales and services customers, with a view of improving customer retention and satisfaction rates.
Launched in collaboration with EMaC, the new service has been designed to provide customers with added convenience and flexibility. Customers will be able to spread service and maintenance costs, while the agreement can be amended if the customer chooses to replace their vehicle.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Yvonne Holden, general manager of aftersales at BMW Group, said: "Our pay monthly programme is a fundamental part of our service product portfolio.
"As customers continue to demand increased flexibility, our partnership with EMaC allows us to market a product which offers more flexibility and convenience than ever before, as well as additional added value such as a free MOT."
The launch comes as part of a two-year partnership between BMW and EMaC, which has been forged to deliver innovative service plans, retailer support and consumer solutions.
Last month, BMW rolled out an 'Underwriting Excellence and Responsible Lending Programme' in partnership with the Institute of the Motor Industry (IMI). The new certification programme offers expertise and training for BMW Group senior underwriters. Participants will improve their ability to accurately assess customers' current and future financial situations.
BMW said the course was launched to reaffirm buyer confidence in the motor finance application and affordability assessment process.
"There are many highly-experienced professional underwriters on our team who have responsibility for assessing in-depth criteria for every potential customer wishing to finance their car," said Amanda Powell, head of new business at BMW Group Financial Services.
"We are proud to be the first lender in the industry to offer IMI certification of this type, with the thorough assessment programme ensuring our underwriters will continue to work to the highest possible standards."
