Following a fifth consecutive year of record sales in 2015, BMW Group started 2016 with a record setting January, boosting sales 7.5% year on year to 152,879 cars.
BMW brand sales rose 7.5% to 133,883 worldwide with the redesigned 7 series seeing 26.3% growth compared with its predecessor.
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Mini sales rose 8.6% to 18,867, a January record.
European sales of BMW and Mini rose 10.9% to 61,737. Several markets achieved double-digit growth including Italy (+16.2%/5,907), France (+18.8%/5,273) and Spain (+25.5%/4,417). The group’s two biggest markets in the region, Germany and the UK, also grew sales in January: 20,009 in Germany (+2.4%) and 9,453 in the UK (+2.3%).
Americas volume was affected by storms which disrupted large parts of the US, pushing sales down almost 3% to 26,667. US sales were 4% down but deliveries in Canada rose 9.8% to 2,280 and sales in Mexico rose 13% to 1,430.
Deliveries of BMW and MINI vehicles in Asia increased by 9.8% to 59,522 and Chinese sales rose 8.4% to 43,441.
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By GlobalData“We are pleased to see the sustainable levels of growth we achieved in 2015 continuing into this year,” said group sales and marketing head Ian Robertson. “Despite many markets showing continuing volatility, we remain optimistic that this positive trend will continue through 2016.”
