Toyota Motor Europe (TME) has posted 2014 full year sales of 888,000 Toyota and Lexus vehicles, up 4.6% from 2013 and passing the company’s target of 865,000 sales. The group’s market share reached 4.8% for the year.
Sales of the Toyota brand reached 834,785 units while Lexus volume was 53,230 units.
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TME sales results were driven mainly by the increase in western Europe (+4.2%) and central Europe (+20%) while sales in eastern Europe grew 2.8%.
Karl Schlicht, executive vice- president of TME said, “Our team is thrilled to have achieved its fourth consecutive year on year growth in the Europe region, and to continue to do so profitably.”
Hybrids
Toyota hybrid model sales reached 145,400 units in 2014, up 9%. Lexus hybrid sales increased 36% year on year with 32,655 sold during the year due to the new IS hybrid and the good performance of the CT 200h. Hybrids take 61% of the total Lexus sales, reaching 98% in western Europe and 19% in eastern Europe.
Cumulative hybrid sales of Toyota and Lexus in Europe are now over 840,000 vehicles since the sale of the first Prius in 2000. Hybrid sales of Toyota and Lexus represent 20% of sales for TME. In western Europe, one third of all sales are Toyota and Lexus hybrid vehicles, up by 2% versus 2013.
Half of all Auris models sold in Europe were hybrid. The Yaris Hybrid achieved a 17% increase in sales versus 2013 to 58,530 units, after the launch of the updated model after the summer.
