Toyota Motor Europe (TME) on Friday said cumulative European sales of Toyota and Lexus brand hybrid vehicles have now topped the 100,000 mark.

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The original Toyota hybrid – the first Prius – was launched in Japan in 1997 but did not reach Europe until 2000. Since then to 31 July this year, 101,235 Toyota and Lexus hybrids have been sold.


“This achievement highlights a rapid acceleration in the uptake of hybrid vehicles, with more than 50% of Toyota’s cumulative European sales achieved in the last 13 months,” TME said.


The Prius – the world’s first production hybrid vehicle – remains the best selling hybrid, with over 73,000 vehicles sold in Europe since 2000.


Total sales of Lexus hybrid vehicles have now exceeded 27,000 units in Europe, including the launch of the LS600h in June.


TME expects annual hybrid sales to reach 44,500 units in 2007, as part of an overall target for Toyota and Lexus vehicles of 1.22m units.

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