A sales surge by the Japanese brand, combined with a lack of interest in Jaguar by buyers outside the UK has seen Lexus overtake the British car maker in Europe.
Data issued by Brussels-based ACEA earlier on 18 November shows combined YtD sales across 30 European markets of 24,456 Jaguar cars and 24,679 Lexus cars and crossovers. The market itself expanded by 6.2 percent in October, with Jaguar’s 14 percent improvement (YoY) outpaced by Lexus’ 40% surge. The relevant sales numbers were 1,918 and 3,262 units respectively.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Other registrations highlights from the October numbers are as follows:
- the Volkswagen Group saw its sales outpace the market: up 7.2%
- SEAT rose by 20% but Skoda was down by 2%
- PSA Peugeot Citroen rose by just 1.1%
- Dacia was up by 24.5%, is now ahead of Kia for the YtD (307,759 Vs 302,781)
- Ford (+4%) outsold Renault (+5%) again (78,110 Vs 77,924)
- Chevrolet collapsed to just 597 cars sold versus 12,037 in October 2013
- BMW Group bettered the market average, with BMW up 7% and Mini up 21%
- FCA at long last also outpaced the market: up 8.4%
- ALL of FCA’s improvement was from Jeep: +74% to 4,345 units
- Fiat was up by only 5.2%, Lancia/Chrysler by 3.9% and Alfa Romeo by just 4%
- Daimler was up by only 2% but Mercedes saw a 9.1% improvement
- Toyota sales fell by 1.9%; Toyota Group was up by 0.1%
- Nissan Europe continues to catch Toyota (brand), Oct sales were up by 20%
- Nissan YtD sales are 402,848 Vs Toyota’s 448,447
- As at end of Oct 2013, Nissan had sold just 362,186 versus Toyota’s 439,571
- Hyundai up 10% in October and Kia by only 4%
- Volvo up by 13%
- Mazda’s revival continues (+25%), outselling Suzuki – 13,969 Vs 13,399
- JLR up by just 2.5%, and that’s due to Land Rover (up just 0.3%), not Jaguar
- Honda’s collapse continues, sales down by 3.4% last month to just 9,609
- Honda Motor Europe was outsold by JLR and Mitsubishi Motors Europe in Oct
- MME saw its sales surge by 69% to 10,576, and 35% YtD to 84,764
The steady rise in registrations across ACEA’s defined ‘Europe’ had only a handful of exceptions, with small (single figure) year-on-year declines in Belgium, Bulgaria, Denmark, Finland, France, the Netherlands and Switzerland. Double digit improvements versus October 2013 were seen in Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Ireland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the UK.
To see ACEA’s press release and attached PDF with numbers, click here.
