BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its longstanding, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand.
The agreement, which builds upon its success with Mercedes-Benz in the Europe, Middle East and Africa region, includes its Glasurit and R-M premium automotive refinishing brands and RODIM paint-related products. Efficient digital color solutions, world-class training solutions and technical support, as well as a suite of exclusively branded Vision360 advanced business management solutions designed to increase body shop performance and efficiency are also part of the agreement.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We are both proud and excited to be able to extend our proven partnership with Mercedes-Benz to this dynamic region. Our focus on product innovation, eco-efficient solutions, digital business management solutions and training dovetails well with Mercedes-Benz’s own vision of innovation and sustainability, and the agreement positions both companies well to grow together. Mercedes-Benz has also been one of our earliest test customers for our new digital solutions which has helped drive business efficiency throughout the body shop network,” said Chris Jackman, Director of Global Strategic Account Management, BASF Automotive Refinish Coatings Solutions.
As part of the complete offer to Mercedes-Benz, BASF will deliver a complete offering of digital and data solutions including its digital colour management tools, which help body shops to speed up workflows. Its digital portable spectrophotometers precisely measure the color on the car, and quickly and easily takes the painter to the desired mixing formula.
For more than 100 years, BASF’s premium automotive refinishing brands support body shops with professional solutions and best-in-class quality. To meet the increasing demand from the automotive refinish industry to improve overall levels of efficiency, productivity and sustainability, BASF recently launched its eco-friendliest line automotive refinish solutions. The innovative product line further boosts body shop efficiency while reducing their environmental footprint. With the lowest VOC content and the highest eco-effectiveness ever, it revolutionizes the global premium waterborne automotive refinish market.
