BMW luxury car subsidiary Rolls-Royce Motor Cars has announced the official opening of its first showroom in Azerbaijan – Rolls-Royce Motor Cars Baku.
Located in the Azerbaijani capital, the new facility will be under the management of Improtex Motors, Rolls-Royce Motor Cars’ appointed dealer and representative in Azerbaijan.
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The new 300 square metre showroom was unveiled by Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars. Müller-Ötvös was accompanied by Hasan Ismayilov, general manager, Improtex Motors and Aziz Alizade, brand manager, Rolls-Royce Motor Cars Baku, as well as a host of distinguished public figures and VIP guests.
Müller-Ötvös said, “I am thrilled to announce the opening of our first showroom in the Caucasus Region, and particularly in the vibrant city of Baku. The region has seen impressive economic growth, with an increasing demand from discerning customers for the pinnacle in luxury products. Azerbaijan, one of its key markets, boasts an already well-established luxury market and is widely considered to be the next global market opportunity.”
He continued, “Rolls-Royce Motor Cars continues to expand its business in a number of fast-growing emerging markets and so it is appropriate that we have a strong presence in Baku, a city in which we see a lot of potential. In Improtex Motors, we have a dealer partner with an excellent track record of success and high customer loyalty and I look forward to a long and successful partnership with them.”
Ismayilov said, “We are delighted and honoured to represent such a revered and pinnacle brand as Rolls-Royce Motor Cars. Azerbaijan is rapidly evolving into a luxury destination and so we are excited to have the opportunity to add to its many distinctions. We look forward to delivering the uncompromised ownership experience that comes as standard with every Rolls-Royce motor car and setting the benchmark for super-luxury in Azerbaijan.”
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By GlobalDataLocated in the luxury district of Downtown Baku, the Rolls-Royce Motor Cars Baku showroom accommodates three vehicles and has been designed to provide its “discerning clientele with a relaxing atmosphere in which to commission their Rolls-Royce motor car”. This state-of-the-art space will offer “the Rolls-Royce hallmark Bespoke service, through a dedicated lounge”.
The Bespoke programme allows customers to configure their new Rolls-Royce to their individual taste with over 44,000 colour palettes and a large range of wood and leather finishes. The lounge enjoys a direct line to the Bespoke Studios at the Home of Rolls-Royce in Goodwood, England.
