The Ayala Corporation revealed that it has decided to exit its dealership business with Honda in the Philippines by the end of the year, bringing to an end a partnership that has been running for more than three decades. The Philippine conglomerate announced the decision jointly with the Japanese automaker’s local subsidiary, Honda Cars Philippines Inc.
Ayala confirmed that its ACMobility unit has decided to transfer its Honda dealership business across the Philippines, operated by its Iconic Dealership Inc subsidiary, to “new dealer principals” by the end of 2025, as it shifts its focus to the fast-expanding electric vehicle segment.
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ACMobility’s current dealership portfolio includes brands such as Honda, Isuzu, Kia, and more recently China’s BYD Auto, the world’s largest BEV manufacturer. BYD has become the leading BEV brand in Southeast Asia, driving the segment’s strong growth over the last two years. ACMobility recently exited its distribution partnerships with Volkswagen and SAIC’s Maxus.
BYD delivered a total of 6,700 vehicles in the Philippines in the first half of 2025, up from just 200 units in the same period last year, while Honda’s sales increased by just under 4% to 8,220 units in the same period.
ACMobility’s CEO, Jaime Alfonso Zobel de Ayala, confirmed in a statement: “This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses, and the environment.”
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