General Motors’ Australian unit Holden has appointed Parveen Batish director of Saab Australia and New Zealand.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Batish joined GM in the United Kingdom in December 1995 and spent 10 years with Saab Great Britain, most recently as general manager – marketing and sales analysis.
He was also a member of the integration and growth team established to improve the effectiveness of Saab GB.
Team achievements included a substantial increase in Saab brand awareness from 15 to 27% and sales growth of more than 40% year on year.
The team’s success was recognised with the 2005 GM chairman’s honours award and Saab GB is currently the third largest market for Saab globally behind the United States and Sweden.
Batish replaces current director Ralph Stevenson who will shortly take up a new senior appointment with the GM Holden vehicle sales, service and marketing organisation.
During his 18 months as director, Stevenson was responsible for the integration of Saab Australia and New Zealand with GM Holden, significant and competitive price realignment for the brand and a lift in first quarter sales this year of more than 38%.
Batish starts at Saab Australia on 8 June.
