The majority of Ford dealers in Sydney have reached agreement with Ford to form what will become one of the largest Ford dealerships in the world.
Ford Investment Enterprises Corporation Director Keith Williamson and CEO of the new Sydney joint venture Ian Dale confirmed today that Ford Motor Company, through its investment arm Ford Investment Enterprises Corporation Australia Pty Ltd (FIECo), has reached agreement with 15 of its Ford dealers in Sydney to establish a Retail Joint Venture (RJV) that will combine the operations of those Ford dealerships.
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The second Retail Joint Venture in Australia, it follows the successful establishment of the first RJV in Perth last year.
The new venture will cover 19 sites across Sydney and new vehicle sales for the group will represent 74% of Ford’s Sydney metropolitan volume. The Sydney RJV will be among the largest Ford dealerships in the world, with annual revenue of about $1 billion, and 1400 employees.
The RJV is scheduled for start-up on September 1, and will distribute Ford vehicles in Sydney alongside other Ford dealers who have elected to remain independent of the RJV.
Dealerships participating in the joint venture are:
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By GlobalData Alto Ford
Artarmon
Alto Ford
Gordon
Brad Garlick Ford
Ryde
City Ford
Sydney and Mascot
Cumberland Ford
Blacktown
Dale Ford
Bankstown
Dominelli Ford
Hurstville, Rockdale and Sutherland
Harrigan Ford
Wollongong
Hills Ford
Hornsby
Phil McCarroll Ford
Camden
Power Ford
Baulkham Hills
Rod Lawrence Ford
Campbelltown
Sinclair Ford
Penrith and St Marys
Thomson Ford
Parramatta
Titan Ford
Brookvale
“The RJV will be a partnership between participating Ford dealers and FIECo to create a more effective, consumer-focused way of selling and servicing Ford cars and trucks,” said Mr Williamson.
“The dealer partners will run and control the operation,” he said. “Dealers who have elected not to join the RJV will continue to operate as they do today, offering the same high standards of service in a traditional setting.”
The Chief Executive Officer of the RJV, Ian Dale, said: “The Sydney RJV will combine the resources of the participating dealerships into one entity. Their combined financial strength and talent will enable the group to deliver a whole new retail experience for automotive consumers.
“We want to offer consumers a purchase and ownership experience that will grow Ford’s market share, and as a result, offer greater career opportunities for dealership employees,” Mr. Dale added.
