Tennis superstar Andre Agassi has signed a two year contract with Kia Motors to be involved in international marketing and advertising programmes, coinciding with Kia’s sponsorship of the Australian Tennis Open.
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Agassi will appear in a corporate advertising campaign, which will be launched in November, and Kia is a planning various promotional events featuring the tennis star.
Andre Agassi debuted in 1986 and has won 53 singles titles including many major tournaments. He is currently ranked second in the world and has won four tournaments this year.
The contract is a part of Kia’s strategy to enhance its sports marketing activities The agreement with Agassi complements Kia’s sponsorship of the tennis open, which will enter its second year in 2003.
Senior executive vice president Mark Juhn, Kia’s chief operating officer, said: “Kia is positioning itself as a young, sporty, and friendly brand. Andre Agassi is a perfect match for our brand values and this advertising campaign will be a major step in repositioning Kia around the world.”
