Audi has launched a new organisational unit, “Transformation, Consulting, and Organization,” as part of its ongoing restructuring efforts to enhance efficiency and competitiveness.
The firm is undertaking organisational changes to enhance efficiency, streamline operations, and strengthen its competitive position in the global market.
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The unit, which will come into effect on 1 March 2025, will be led by Yvonne Bettkober, who previously oversaw global organisational development and transformation at Volkswagen and its software subsidiary CARIAD.
Yvonne Bettkober has over 20 years of management experience, including at Volkswagen, Microsoft, and Amazon Web Services.
Bettkober said: “The current challenges call for quick action and short lines of decision-making. I look forward to contributing my experience to help unleash the potential and power of the Audi team.”
Bettkober’s appointment is part of a broader strategy by Audi’s board of management to adapt to intensified economic conditions and competitive pressures.
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By GlobalDataThe strategy includes cost reductions, productivity enhancements, and innovation to bolster global market positioning.
Audi CEO Gernot Döllner said: “We are driving forward this realignment of Audi with the Audi Agenda, and in doing so are preparing the company for the future. In this next step, we are consolidating central functions in the new department ‘Transformation, Consulting, and Organization.’ This will help us to further accelerate implementation of the course we have set.”
In the past 18 months, Audi has implemented measures to improve profitability and speed up innovation, such as streamlining committees and adopting a matrix organisation for better collaboration.
The reorganisation aims to quicken decision-making and enhance the company’s innovative capabilities.
In a separate ddevelopment, Audi’s electric vehicle (EV) production hub in Brussels is reportedly set to cease operations on 28 February 2025, reported AFP via MSN.
The closure of the factory, which transitioned to EV production in 2018, results in a loss of 3,000 jobs.
The Brussels plant has been producing the Q8 e-tron, a high-end electric SUV.
However, Audi has cited a decrease in global demand for such vehicles as a primary reason for the shutdown.
Additionally, the company pointed to longstanding structural issues, including elevated logistics and production costs, that have plagued the former Volkswagen factory.
