Luxury sports car maker Aston Martin is entering a new segment with its Wales-made DBX luxury crossover, which is now on sale.
The car will be priced at GBP158,000 in the UK, EUR193,500 in Germany and US$189,900 in the US, with the first deliveries scheduled to begin Q2 2020.
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Set to be built in Aston Martin’s purpose-built manufacturing facility in St Athan, Wales, the foundation of DBX is a new dedicated SUV platform.
Sales in China (where the global launch for DBX took place; in Beijing) and the US will be especially important for the model, which comes as Aston Martin faces challenges to its business. The company’s share price has plummeted since flotation last year and it posted a GBP13.5m loss in the third quarter. It has also extended borrowing to help shore up its financial position.
The DBX takes Aston Martin to the super-luxury SUV market also being targeted by Bentley, Rolls-Royce, Lamborghini and Ferrari.
Aston Martin Lagonda President & Group CEO, Dr. Andy Palmer said: “I can’t emphasise enough how incredibly exciting and significant DBX is for Aston Martin. Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions. DBX also marks a key moment in the delivery of the third and final phase of our Second Century Plan, not only representing the promised expansion of our portfolio but also signaling the start of production at Aston Martin’s second manufacturing plant.
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By GlobalData“We have both delivered this model through our expertise, but also by garnering invaluable experience and knowledge from external counsel, including our Female Advisory Board. This is a real landmark for this great British brand and I promise that DBX will reward all who experience it in their everyday lives.”
Earlier this year Aston Martin reported tough trading conditions, particularly in the UK and Europe, and said wholesale volumes remained under pressure. It was also hit by weaker demand for the Vantage model, but said DB11 sales were holding up.
