New vehicle sales in the ASEAN region’s six largest markets fell by 15.4% to 584,790 units in the fourth quarter of 2011, from 691,517 units a year earlier, writes Tony Pugliese.

All automotive markets in the region in the fourth quarter were affected by the floods in Thailand, which is a key source of passenger cars, pickup trucks and parts. The Thai market inevitably was the worst hit, with fourth-quarter sales falling by close to 50%.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Cumulative ASEAN sales last year were just 3.8% higher at 2,596,387 units, compared with the 2,500,512 units in 2010. Only Indonesia reported a gain, of just under 17% to a record 893,164 units – making it the largest market in South-east Asia for the first time.

More details and analysis of the ASEAN vehicle markets [includes data]