Apollo Tyres says it is now expanding supplies to the European Original Equipment Manufacturers (OEMs) in the passenger car tyre segment. The company’s premiere brand, Vredestein, has been selected as a fitment on the Volkswagen Polo, SEAT Ibiza and Ford EcoSport, and the supplies have already begun to these automakers.
“I would like to congratulate my team, which has been working relentlessly towards gaining OE approvals in Europe,”commented Neeraj Kanwar, vice chairman and MD, Apollo Tyres, By entering the supply chains of world-leading carmakers such as Volkswagen, Ford and SEAT, Apollo Tyres has embarked on a very important journey with European OEMs. While these are the first few, there are several other OE approvals in the pipeline for our passenger car tyres. Such OE approvals are a testimony of our high quality products and our focus on superior design.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Volkswagen Polo gets the Vredestein Snowtrac 5 (winter tyre), Sportrac 5 (summer tyre) or Quatrac 5 (all-season tyre). The range for the SEAT Ibiza will consist of the Vredestein Sportrac 5 and the Quatrac 5, while the Ford Ecosport will be fitted with the Vredestein Sportrac5 tyres.
The company’s new manufacturing facility in Hungary will contribute to the acceleration of Apollo Tyres’ OE business in Europe.
In India, Apollo Tyres has relationships with several leading auto manufacturers, and comes as an OE fitment in almost all the top selling passenger cars in the country.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
