Neonode, a deeptech innovator for the automotive industry, has won the Innovation Award for Driver Monitoring Software in the 2025 Just Auto Excellence Awards.
The Just Auto Excellence Awards honor the most significant achievements and innovations in the automotive industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies leading change and shaping the future of the industry.
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Neonode won the award for its innovative approach to enhancing driver safety and leveraging cutting-edge technology to seamlessly integrate with existing automotive systems.
Enhancing driver safety with advanced technology
Neonode’s driver monitoring software enhances driver safety, particularly in semi-autonomous vehicles. The software’s ability to accurately detect hand positions on the steering wheel ensures that drivers are prepared to take control when necessary. This capability is achieved through a sophisticated camera-based detection system that directly observes the driver’s hand positioning, offering a more reliable assessment than traditional sensor-based methods.
At the core of this innovation is Neonode’s proprietary MultiSensing® technology, which leverages synthetic data to train neural networks. This advanced use of computer vision and artificial intelligence (AI) enables the software to accurately interpret camera data, setting a new standard for driver monitoring systems in the automotive industry.
Regulatory compliance and cost-effective integration
Neonode’s hands-on-wheel application is meticulously designed to comply with key regulatory frameworks, such as the EU General Safety Regulation (GSR) and Euro NCAP, which ensures that vehicles equipped with Neonode’s technology achieve higher safety ratings and adhere to international standards. One of the standout features of Neonode’s software is its minimal computational footprint, which allows for seamless integration with existing in-cabin cameras. This design reduces the need for additional hardware, making the solution cost-effective and easy to implement. Automakers can integrate Neonode’s technology without major design changes to the vehicle, ensuring a smooth transition to enhanced driver monitoring capabilities.
User experience and market adaptability
Neonode’s software enhances the driver experience through customizable hand gestures, allowing drivers to control vehicle functions intuitively. This feature reduces reliance on physical controls, making interactions more seamless and intuitive. In today’s rapidly evolving automotive market, adaptability is key. Neonode’s hands-on-wheel application is designed to be compatible with any steering wheel and can function as a standalone solution or be integrated with existing driver monitoring systems. This broad compatibility ensures that Neonode’s technology remains relevant and adaptable, catering to the diverse needs of automakers and consumers alike.
“This award is a testament to our team’s dedication to delivering innovative and reliable solutions that enhance driver safety and redefine the in-cabin experience. Our driver monitoring software reflects Neonode’s mission to harness advanced technology for real-world impact in the automotive industry.”
– Johanna Jansson, Vice President Sales & Marketing Automotive at Neonode
Company Profile
Neonode is a deep-tech innovator with a bold mission: to redefine how humans and machines interact. The company believes every vehicle should be a safe, intelligent and personalized space that enhances the driving experience for all drivers and passengers.
Neonode bridges the gap between humans and vehicles with intuitive and reliable camera-based computer vision solutions, as well as infrared touch, contactless gesture control and holographic interaction. Its commitment to quality is underscored by ISO 9001:2015 and ISO/IEC 27001:2013 certifications and compliance to EU GSR and Euro NCAP regulations. Neonode holds over 100 patents, and its technology is deployed in over 90 million products worldwide.
Headquartered in Stockholm, Sweden, and publicly listed on NASDAQ, Neonode’s journey began in 2001 as a mobile phone disruptor and has since evolved into a global leader in high-precision embedded sensing technologies. From launching one of the world’s first touchscreen smartphones to pioneering contactless digital interaction, to developing behavior-based automotive software, Neonode’s embedded optical sensing and scene analysis technology is now trusted by companies around the globe, including various automotive OEMs and Tier 1 suppliers.
Today, Neonode is at the forefront of AI-driven in-cabin sensing and driver monitoring, where it leverages the best in machine learning and synthetic data to continually push the boundaries of possibility.
Links:
Website: https://neonode.com/
