Carvana has been granted a patent for a bowl-shaped photographic stage and system that provides consistent diffused lighting for shadow-free rotational views of objects. The system includes a height-adjustable column, lights, and a light diffuser. This innovation allows for efficient and high-quality image capture. GlobalData’s report on Carvana gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Carvana, Virtual try-ons was a key innovation area identified from patents. Carvana's grant share as of January 2024 was 59%. Grant share is based on the ratio of number of grants to total number of patents.
Photographic stage with diffused lighting for shadow-free object imaging
A recently granted patent (Publication Number: US11856299B2) discloses a system designed for photography, comprising a photographic stage with a bowl-shaped outer portion and an item placement area featuring a height-adjustable column. The system includes one or more lights to illuminate the stage, with a light diffuser positioned between the stage and the lights. The unique design allows for optimal lighting conditions and flexibility in capturing images.
Furthermore, the patent details a method for using the system, involving placing an item on the photographic stage, activating the lights, and positioning the light diffuser accordingly. The method also includes tilting the stage relative to surrounding cameras and utilizing a computer system to control the lighting setup. With features like a rotating outer portion and an ovoid cross-section, the system aims to enhance the photography process by providing a versatile and efficient platform for capturing high-quality images. Additionally, the method involves specific steps such as opening an aperture in the light diffuser and causing the cameras to travel along an elliptical path around the item placement area, further optimizing the photography workflow.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
