The global automotive industry experienced a 471% rise in company filings mentions of metaverse in Q2 2023 compared with the previous quarter, with the highest share accounted for by Tesla with 88% year-on-year decrease, according to GlobalData’s analysis of over 40 automotive company filings. Although in a nascent stage in the automotive industry, metaverse technology holds a promise to make digital media experiences more accessible in a few years. GlobalData’s Impact of the Metaverse on the Automotive Industry – Thematic Intelligence report explains the how the metaverse theme influences the automotive sector, in detail. Buy the report here.
Notably, metaverse was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of experience economy and sensory & indulgence, according to GlobalData.
Of the top leading companies in the automotive industry, Tesla had the greatest increase in references for metaverse in Q2 2023, compared with the previous quarter. GlobalData identified three metaverse-related sentences in the company's filings - 0.2% of all sentences - and an increase of 100% in Q2 2023 compared with Q2 2022.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for metaverse in Q2 2023 was .
For further understanding of GlobalData's Impact of the Metaverse on the Automotive Industry – Thematic Intelligence buy the report here.