The news this week was dominated by announcements of electric vehicle strategies. Jaguar Land Rover said its Jaguar brand would be all-electric from 2025. When you think of the Jaguar heritage and the V12 engines for the big cats of yesteryear, it’s clearly quite a step. It does indeed constitute a ‘reimagining’ of what Jaguar is and what it stands for. And there’s no room for the XJ, at least as we know it.
Ford has also unveiled a new ramped-up electrification strategy that includes making all its passenger cars sold in Europe zero emissions capable by mid-2026 and transforming its Cologne site into a hub for electric car manufacturing.
Tesla is rarely out of the news and is reportedly looking to expand its presence in India.
It is also interesting to note what the Model S – just updated and still going strong – says about changing notions of product lifecycles.
China’s smaller OEMs are pretty busy with new product and especially electrified products…
General Motors will have a competitor to the VW ID.4 available in the US by the summer.
In another sign of the times, the new Mitsubishi Outlander was unveiled online.
And reports suggested that Kia in the US may have found itself in a spot of bother with a ransomware gang. I am guessing that many can empathise…
Semiconductor shortages for car companies and their systems suppliers continue. They will have to think strategically about long-term needs and protecting themselves.
There’s going to be a new guy in charge at Honda. He’s already talking about the need for faster change and he says he is not averse to exploring collaborations with others. It’s yet another sign of the change imperative that the auto industry is now firmly grasping, existential threats more prominent than ever.
The challenges for businesses currently are considerable, as we are all well aware. The pandemic is causing many companies to rein in costs and conserve cash though. As volumes pick up in recovering markets, the bottom line quickly gets a lift. Daimler was an example this week. It’s not all doom and gloom.
Have a nice weekend.
Dave Leggett, Editor, just-auto.com