Sales of new convertibles in the United States have risen 63% since 1996, underscoring America’s rekindled passion for the open-air driving experience.
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In 1996, convertibles accounted for only 1.3% of all registered vehicles according to RL Polk & Co but the market share is now 1.9%, a difference of more than 103,000 registrations a year.
According to Polk’s national vehicle registration database, the Ford Mustang is the most popular convertible, with 14% of registrations, followed by the Chrysler Sebring with 12%.
In 1997 the Sebring led the pack with 21% of all registrations and the Mustang was second with 11%.
“American consumers’ interest in convertibles is back,” said Polk analyst Eric Papacek.
“Automakers have responded with a greater variety of convertible models than we’ve seen in the last 30 years.
“Manufacturers are always looking for ways to inject passion and sophistication into vehicle design. Convertibles, by their very nature, incorporate these elements to enhance the driving experience.”
Most popular convertibles in the US 2001 (retail registrations and market share)
1 Ford Mustang 36,335 14%
2 Chrysler Sebring 32,767 12%
3 Mazda Miata 16,284 6%
3 Mitsubishi Eclipse 13,470 5%
4 Volkswagen Cabrio 13,224 5%
5 BMW Z3 12,836 5%
6 Chevrolet Corvette 12,648 5%
7 Lexus S430 12,260 5%
8 Porsche Boxster 11,374 4%
9 Mercedes SLK 10,741 4%
