New models like the controversially-styled 7-series could help BMW head the US luxury car sector for the first time, knocking Lexus off its perch for the last two years, Bloomberg News reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


BMW sold 78,386 cars and light trucks in the firs four months of the year compared with 75,164 for Lexus, the news agency said.


Bloomberg said BMW has increased 7 series sales 55% this year and also boosted X5 volume by 14% on top of doubling sales in the five years to the end of 2001 to 213,127 vehicles.


That’s twice the luxury-brand average for the past three years, Ward’s AutoInfoBank told Bloomberg.


“We’re working flat out in most of our plants,” BMW North America chief executive Tom Purves told Bloomberg in an interview.


“We’re ahead of our own plans this year and if we keep running at this pace we’ll probably ask for more cars from other markets.” Puves added in the Bloomberg News interview.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact