Sales of DaimlerChrysler’s Toledo-built Jeep Cherokee plummeted 17 percent through the first six months of 2000, a slide which must be attributed to the age of the sport-utility vehicle. The Cherokee is now within a fiercely competitive market sector, and is not performing
Sales of the 17-year-old Cherokee — which eventually will be replaced by a still-secret Toledo-made Jeep to be introduced next summer — plunged 33 percent last month alone.
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Nationwide, 71,006 Cherokees were sold through June this year, compared with 84,787 in the same 1999 period.
