Maybach luxury saloons will be trucked, air or sea-freighted to service outlets for maintenance and repair and the company has developed a worldwide logistics system to despatch and return the cars as quickly as possible.
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DaimlerChrysler, which is reviving the famous German marque after 61 years, revealed the cars#; new V12 engine and sales and distribution details at the Geneva motor show this week but kept a sole, dimly-lit example well out of journalists#; reach behind a glass panel, ahead of this autumn#;s full-scale launch.
Maybach production begins this summer at a specially constructed plant adjacent to the Mercedes-Benz S-class factory in Sindelfingen, Germany. The limousines will be offered with 5.72- 6.16-metre body lengths on a 3.83m wheelbase and all will have a 405kW/550bhp V12 engine, air suspension and Mercedes-developed twin-Sensotronic brakes.
The longer version has first class aircraft-style reclining rear seats with adjustable leg and foot supports. Both versions have TV and DVD entertainment systems, Dolby-surround sound, four-zone climate control and multicontour seats. Two-tone paintwork will be featured and every car will be built to order, with a huge choice of equipment and finishes.
Ideally, potential customers will visit the Maybach Centre of Excellence in Sindelfigen from this summer to look through the choice of specification and trims. Maybach, citing the closeness of the Mercedes Technology Centre and the factory, is claiming there will be almost no limits on personalisation.
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Each customer will be assigned a personal liaison manager to guide them through the specification selection, keep in touch during the four-week build process (visits to the plant during this time will be encouraged), deliver the car and provide the aftersales service which could even extend to arranging tickets for an F1 race.
The PLM – poor thing – can be contacted by an owner at any time, day or night, by pressing a button on the car phone.
Apart from the Centre of Excellence, DaimlerChrysler is also building a Maybach centre on top of a Mercedes outlet in Berlin and another in Munich while another 10 centres will be spread across Belgium, France, Italy, Spain, Great Britain, Holland and Switzerland. Service points will also be established in the Middle East, Japan, Hong Kong and the US.
If a customer cannot visit Sindelfingen, he or she can discuss the car#;s details via a videoconferencing facility at the remote outlets which will use virtual reality technology to help with the selection of trim and colours. The car will be delivered either at Sindelfingen or at a Maybach centre.
Servicing will be carried out at one of 50 centres across the world with the vehicle delivered and returned by whatever means most suitable.
Maybachs will have a four-year warranty plus the life-long Mercedes-Benz package mobilo-life.
